Resume

Work
Experience

2021 - current

Copywriter at Freshive

It was serendipitous. Two weeks after being furloughed from my previous company, I received an email from digital agency, Freshive, requesting an interview. At the agency, my role includes:

creating monthly social media content plans for organic feeds;
creating monthly social media content plans for paid feeds;
newsletters/mailers - internal and external;
SEO blogs;
TVC scripting;
Radio scripting;
Press releases;
Article pitches/writing;
Website copy;
Proofreading;
Editing/Rewriting;
Brainstorming and pitching ideas for both ATL and BTL campaigns;
Creating content for printed advertising, conceptual lines for billboards and other Out Of Home displays;
Creating content for both B2B and B2C markets;
Working closely with creatives and creating storyboards, cut-downs and edits for varying digital platforms and creating content that has digital longevity.

2020 - 2021

Online Marketing Manager at Order of St John

During the first wave of COVID-19, I accepted a job as a marketing assistant at an NGO called Order of St John. During my time there, I successfully applied for the digital marketing manager position. My duties included public relations, budgeting, social media content creation, strategy development and writing copy for varying platforms both above and below the line. Unfortunately, COVID-19 was relentless and due to budget constraints, the marketing department were placed on furlough.

2017 - 2020

Social Media Manager & Content Writer at BrightRock

At BrightRock - a life insurance company, I learned the importance of tone. On any given day I would craft lighthearted sport-related copy and more serious life insurance copy for internal and external clients. In addition to content creation, I would also keep an eye on social media trends, analytics and best practices for the ever-changing digital space. I was up-skilled in digital media and exposed to all facets of marketing. Two weeks before COVID-19 struck South Africa, I resigned from the company for a freelance position that would offer me more travel time.

2014 - 2017

Journalist at Media24

It all began with a tweet. I applied for an internship that Media24 had advertised on Twitter. I started my internship at weekly glossy print tabloid, HEAT. I worked my way from half-day intern to full-time junior journalist. I stayed at HEAT until the print magazine folded.

I was immediately absorbed into another Media24 weekly entertainment magazine, TVPLUS. I was later trained and groomed for digital journalism. After my training and introduction into social media - I was recruited for the next chapter of my career.

Education

2007 - 2009

Rhodes University |
Bachelors Degree

Attended Rhodes University for Bachelor of Journalism.

Activities and societies:

Live Music Society (Secretary and Treasurer)
Adelaide Tambo Residence (Secretary and Treasurer)

2002 - 2006

Scottburgh High School | Matriculant

Attended Scottburgh High School for five full years and matriculated with an exemption pass.